At Fit Fortune, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, mobile application, and services.

By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies and practices, please do not use our Services.

1. Information We Collect

1.1 Personal Information

We collect information that you provide directly to us, including:

Contact Information: Name, email address, phone number, mailing address
Account Information: Username, password, profile picture
Payment Information: Credit card details, billing address (processed securely through third-party payment processors)
Health Information: Age, weight, height, fitness goals, medical history, dietary restrictions
Communication Data: Messages, feedback, survey responses, support inquiries

1.2 Usage Information

We automatically collect information about how you interact with our Services:

Device Information: IP address, browser type, operating system, device identifiers
Activity Data: Pages viewed, features used, workout completions, time spent on platform
Location Data: General geographic location based on IP address
Cookies and Tracking: Cookie identifiers, analytics data, advertising identifiers

1.3 Information from Third Parties

We may receive information about you from:

Social media platforms (if you connect your account)
Payment processors
Marketing partners and affiliates
Publicly available sources

2. How We Use Your Information

We use the information we collect to:

Provide Services: Deliver coaching programs, training plans, and nutrition guidance
Process Transactions: Handle payments, send receipts, and manage subscriptions
Personalize Experience: Customize programs based on your goals, preferences, and progress
Communicate: Send program updates, coaching messages, promotional offers, and service notifications
Improve Services: Analyze usage patterns, test features, and enhance user experience
Customer Support: Respond to inquiries, troubleshoot issues, and provide assistance
Marketing: Send newsletters, promotional content, and targeted advertising
Security: Protect against fraud, unauthorized access, and illegal activities
Legal Compliance: Comply with laws, regulations, and legal obligations
Research: Conduct analytics and research to understand fitness trends (using anonymized data)

3. Legal Basis for Processing (GDPR)

If you are in the European Economic Area (EEA), we process your personal information based on:

Contract Performance: To fulfill our contractual obligations to you
Consent: When you have given explicit consent for specific purposes
Legitimate Interests: For our legitimate business interests (e.g., improving services, marketing)
Legal Obligations: To comply with applicable laws and regulations

4. How We Share Your Information

We do not sell your personal information. We may share your information with:

4.1 Service Providers

Third-party vendors who perform services on our behalf:

Payment processors (Stripe, PayPal)
Cloud hosting providers
Email service providers
Analytics platforms (Google Analytics)
Customer support tools

4.2 Your Coach

Your assigned coach will have access to your profile, progress data, and communications to provide personalized coaching services.

4.3 Business Transfers

In connection with a merger, acquisition, reorganization, or sale of assets, your information may be transferred to the acquiring entity.

4.4 Legal Requirements

We may disclose your information if required by law or to:

Comply with legal processes or government requests
Enforce our Terms of Service
Protect our rights, property, or safety
Prevent fraud or illegal activities

4.5 With Your Consent

We may share your information for other purposes with your explicit consent.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and track information about your use of our Services.

5.1 Types of Cookies We Use

Essential Cookies: Required for the website to function properly (login, security)
Analytics Cookies: Help us understand how visitors use our website
Functional Cookies: Remember your preferences and settings
Marketing Cookies: Track visitors across websites for advertising purposes

5.2 Managing Cookies

You can control cookies through your browser settings. However, disabling cookies may affect the functionality of our Services. Most browsers accept cookies by default, but you can usually modify your settings to decline cookies or alert you when cookies are being sent.

6. Data Security

We implement reasonable security measures to protect your information from unauthorized access, alteration, disclosure, or destruction. These measures include:

Encryption of data in transit and at rest (SSL/TLS)
Secure payment processing through PCI-compliant providers
Regular security audits and vulnerability assessments
Access controls and authentication mechanisms
Employee training on data protection practices

Important Note

While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data.

7. Data Retention

We retain your personal information for as long as necessary to:

Provide our Services to you
Comply with legal obligations
Resolve disputes
Enforce our agreements

When you close your account, we will delete or anonymize your personal information within 90 days, except where we are required by law to retain certain information for longer periods.

8. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

8.1 General Rights

Access: Request a copy of the personal information we hold about you
Correction: Request correction of inaccurate or incomplete information
Deletion: Request deletion of your personal information
Portability: Request transfer of your data to another service provider
Objection: Object to processing of your information for certain purposes
Restriction: Request restriction of processing in certain circumstances

8.2 GDPR Rights (EEA Residents)

If you are in the EEA, you have additional rights under GDPR, including:

Right to withdraw consent at any time
Right to lodge a complaint with a supervisory authority
Right to data portability in a structured, machine-readable format

8.3 California Privacy Rights (CCPA)

If you are a California resident, you have the right to:

Know what personal information is collected, used, and shared
Delete personal information held by businesses
Opt-out of sale of personal information (we do not sell personal information)
Non-discrimination for exercising your CCPA rights

8.4 Exercising Your Rights

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within 30 days.

9. Marketing Communications

We may send you promotional emails, SMS messages, or push notifications about our Services, special offers, and updates. You can opt-out of marketing communications at any time by:

Clicking the "unsubscribe" link in promotional emails
Replying "STOP" to SMS messages
Adjusting notification settings in your account
Contacting us at [email protected]

Please note that even if you opt-out of marketing communications, we will still send you transactional emails related to your account and services (e.g., order confirmations, password resets).

10. Children's Privacy

Our Services are not intended for children under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

If we discover that we have collected information from a child under 18, we will delete that information promptly.

11. International Data Transfers

Fit Fortune operates from the United Arab Emirates. Your information may be transferred to, stored, and processed in the UAE or other countries where our service providers are located.

If you are located in the EEA or other regions with data protection laws, please note that we will take appropriate measures to ensure your data receives an adequate level of protection, including:

Standard contractual clauses approved by the European Commission
Adequacy decisions by relevant authorities
Your explicit consent for the transfer

12. Third-Party Links and Services

Our Services may contain links to third-party websites, apps, or services that are not owned or controlled by Fit Fortune. This Privacy Policy does not apply to those third-party services.

We are not responsible for the privacy practices of third parties. We encourage you to review the privacy policies of any third-party services before providing your information.

Third-party services we use include:

Google Analytics (analytics)
Stripe/PayPal (payment processing)
WhatsApp (communication)
Social media platforms (if you connect your account)

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will:

Update the "Last Updated" date at the top of this page
Notify you via email or through a prominent notice on our website
Provide reasonable notice before material changes take effect

Your continued use of our Services after changes take effect constitutes acceptance of the updated Privacy Policy. We encourage you to review this Privacy Policy periodically.

14. Do Not Track Signals

Some web browsers include a "Do Not Track" (DNT) feature that signals to websites you visit that you do not want to have your online activity tracked. Currently, there is no standard for how DNT signals should be interpreted, and we do not currently respond to DNT signals.

15. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Fit Fortune - Privacy Team

[email protected]

For privacy-specific inquiries

General Support

[email protected]

For general questions

Phone

+971 55 294 9132

Available 9 AM - 6 PM GST

Address

Dubai, United Arab Emirates

We will respond to all privacy inquiries within 30 days.

Your Privacy is Our Priority

We are committed to protecting your personal information and complying with applicable privacy laws including GDPR, CCPA, and UAE data protection regulations.

Contact Privacy Team View Terms of Service