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Success Story
11 min read
January 5, 2025

Sarah's 90-Day Transformation: Lost 15kg While Working Full-Time in Dubai

How a busy marketing executive transformed her body without quitting her job, giving up social life, or living in the gym. Real strategies, honest challenges, and incredible results from a 90-day journey in Dubai.

SA
Sarah Ahmed | Client Story
32, Marketing Executive • Dubai Marina

The Results

15kg
Weight Lost
90
Days Total
18cm
Waist Reduced
3
Dress Sizes Down

"I need to be honest – I tried everything before this. Low carb, juice cleanses, crash diets. They all worked temporarily, then I'd gain it all back plus more. At 32, working 60+ hours a week in marketing, constantly traveling, I was the heaviest I'd ever been. And I was miserable."

— Sarah, the morning she decided enough was enough

The Rock Bottom Moment

September 2024. Sarah was getting ready for a company event at Atlantis. She tried on the dress she'd bought just three months earlier – it didn't fit. None of her "nice" clothes fit anymore. She'd been wearing the same 3 loose outfits on rotation for weeks.

"I looked in the mirror and didn't recognize myself. Not just physically – I wasn't the confident, energetic person I used to be. I was tired all the time, making excuses to skip social events, and feeling embarrassed in work meetings. That night, I decided: no more quick fixes. I needed real change."

— Sarah's journal entry, September 28, 2024

The Starting Point: Sarah's Reality Check

Starting Stats

  • Weight: 78kg
  • Body Fat: 37%
  • Waist: 91cm
  • Energy Level: 3/10
  • Sleep Quality: Poor

Her Lifestyle

  • Works 9 AM - 7 PM (often later)
  • 3-4 client dinners weekly
  • Travel to Abu Dhabi 2x monthly
  • No previous gym routine
  • Eats out 12+ meals/week

Looking at Sarah's lifestyle, most trainers would say "You need to meal prep 7 days a week" or "Train 6 days a week at 5 AM." But that's not realistic. We needed a system that worked FOR her life, not against it.

The Strategy: What Actually Worked

Sarah didn't need more information – she'd read every diet book. She needed a practical system designed for busy Dubai professionals. Here's exactly what we did:

1

Month 1: Foundation & Habits

October 2024 | Lost 6kg

Training: 3x Weekly (Morning Sessions)

  • • Monday 6:30 AM: Full body strength (45 min)
  • • Wednesday 6:30 AM: Upper body + core (45 min)
  • • Friday 6:30 AM: Lower body + cardio (45 min)
  • • Gym: Fitness First Dubai Marina (5 min from apartment)

Why mornings? Eliminated "too tired after work" excuse. Zero schedule conflicts.

Nutrition: Macro Tracking (Simple Version)

  • • Calories: 1,600 daily (500 calorie deficit)
  • • Protein: 140g (kept her full + preserved muscle)
  • • Tracked 5 days/week (Monday-Friday)
  • • Weekends: Maintenance calories (2,100) – still tracked
  • • Restaurant strategy: Protein first, veggies second, carbs last

Key insight: We didn't restrict restaurants – we just made smarter choices within her calorie budget.

The Breakthrough

Week 3, Sarah noticed her work dresses fitting better. Week 4, a colleague asked if she'd lost weight. That validation was fuel – she was hooked.

2

Month 2: Progression & Challenges

November 2024 | Lost 5kg

Training: Increased to 4x Weekly

  • • Added Saturday morning outdoor session (7 AM at JBR Beach)
  • • Strength sessions got heavier (progressive overload)
  • • Added 10,000 daily step goal (tracked via Apple Watch)
  • • Weekend walks at Dubai Marina (30 min Sunday mornings)

Nutrition: Maintained Consistency

  • • Same 1,600 weekday calories (body still responding)
  • • Discovered macro-friendly Dubai restaurants (saved in MyFitnessPal)
  • • Started meal prepping Sunday lunches (4 meals = 2 hours)
  • • Coffee shop strategy: Americano instead of lattes (200 cal saved)

The Challenge: Plateau Week

Week 7 – scale didn't move for 10 days. Sarah panicked: "It's not working anymore!"

What we did:

  • • Took progress photos (showed clear face/waist changes)
  • • Measured body (lost 4cm waist despite same weight)
  • • Explained: muscle gain + water retention = temporary plateau
  • • Stayed the course – no panic changes

Result: Scale dropped 1.8kg the following week. Trust the process works.

3

Month 3: Final Push & Results

December 2024 | Lost 4kg

Training: Peak Performance

  • • Same 4x weekly schedule (consistency > intensity)
  • • Strength doubled from month 1 (squatting 60kg, deadlifting 70kg)
  • • Added mobility work (10 min post-workout stretching)
  • • Hitting 12,000+ steps daily naturally

Nutrition: Reverse Diet Started

  • • Increased to 1,750 calories (still losing due to increased muscle)
  • • Carbs increased around training (better performance)
  • • Restaurant ordering became second nature
  • • No longer "dieting" – just living smarter

The Transformation Mindset

"The craziest part? I'm eating MORE than I did at my heaviest, but I weigh 15kg less. I understand food now. I know what my body needs. This isn't a diet I'll quit – it's just how I live."

— Sarah, Day 90

The Real Challenges (Nobody Talks About These)

Challenge #1: The Social Pressure

The Problem: "Just have one drink!" "Why are you being boring?" Friends didn't understand she was serious this time.

The Solution: Sarah stopped explaining. She ordered what she wanted, tracked it, enjoyed it. No apologies. Within 3 weeks, friends stopped commenting.

Challenge #2: Travel Disruptions

The Problem: Abu Dhabi work trips = hotel gyms, restaurant meals, disrupted routine.

The Solution: Brought resistance bands, used hotel gym for 30-min sessions, pre-logged restaurant meals. Hit protein target = success. Didn't need perfection.

Challenge #3: The Mental Struggle

The Problem: Week 5 – wanted to quit. Scale moved slowly, felt like nothing was changing.

The Solution: Weekly check-in calls. We reviewed progress photos, measurements, strength gains. The data proved it was working – her emotions just hadn't caught up yet.

Challenge #4: Weekends Were Chaos

The Problem: Friday brunch culture in Dubai. Easy to undo 5 days of progress in one meal.

The Solution: "Banking" 200 calories daily Monday-Thursday. Gave her 1,000 extra calories for Friday brunch = guilt-free indulgence while staying in weekly deficit.

What Sarah Learned (In Her Own Words)

1

"You don't need to be perfect – you need to be consistent."

I missed workouts. I ate over calories. But I showed up 85% of the time. That's what mattered.

2

"Your lifestyle doesn't have to change – your choices do."

I still dine out constantly. I just order differently. Grilled instead of fried. Sauce on the side. Protein first.

3

"The scale lies – measurements and photos tell the truth."

Week 7, scale didn't move. But I lost 4cm off my waist and my face looked completely different. Trust the process.

4

"Morning workouts changed everything."

No more "I'm too tired after work" excuses. Training was done before my day started. Game-changer.

5

"It's not about willpower – it's about systems."

I automated everything. Same gym time. Same meals prepped. Same restaurants with same orders. Removed decisions = removed failure points.

The Exact System You Can Copy

Want Sarah's results? Here's her exact framework broken down into actionable steps:

Sarah's 90-Day Blueprint

Training (Week 1-4)

  • 3x weekly full-body sessions (45 min each)
  • Morning timing (6:00-7:00 AM ideal)
  • Focus: Learning form, building habit

Training (Week 5-12)

  • 4x weekly (add 1 cardio/outdoor session)
  • Progressive overload: increase weight 2.5kg weekly
  • 10,000 daily steps minimum

Nutrition Foundation

  • Calculate TDEE - 500 calories = daily target
  • Protein: 2g per kg bodyweight (non-negotiable)
  • Track weekdays strict, weekends flexible (maintenance)

Lifestyle Integration

  • Meal prep 4 lunches Sunday (2 hours)
  • Pre-log restaurant meals in MyFitnessPal
  • Weekly progress photos (same outfit, lighting)

Where Is Sarah Now?

Three months post-transformation (March 2025), Sarah has maintained her weight at 63kg. She still trains 4x weekly, still tracks her food most days, still enjoys Dubai's social scene.

But the biggest change? Her confidence. She walks differently. Dresses differently. Shows up to work meetings differently. The physical transformation was incredible – but the mental transformation was life-changing.

"If you told me 90 days ago I'd be the person waking up at 6 AM to workout, tracking my food daily, and loving it – I would've laughed. But here I am. This is my life now. And I've never been happier."

— Sarah, Day 90

Ready to Write Your Own Success Story?

Sarah's transformation wasn't magic. It was strategy, consistency, and the right support system. If you're a busy professional in Dubai thinking "I don't have time" or "It won't work for me" – that's exactly what Sarah thought.

Start Your 90-Day Transformation

Our Dubai-based coaching program is designed specifically for busy professionals who need real results without sacrificing their lifestyle. Same strategies Sarah used, customized for you.

No gimmicks. No quick fixes. Just proven strategies that work for Dubai professionals.